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Nike Shox Shoes: Turbo III, R4, Classic, Tennis And Running

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Published: November 15, 2006

The Nike brand is synonymous with athleticism and fitness.

Throughout the years, the company has become a major force in the athletic shoe and accessory industry. One of its most popular products in recent years remains a shoe known for incorporating both aesthetic concerns and technological advancements: the Nike Shox shoe.

Basically, shox are small columns comprising the midsole of this shoe design. Nike markets a variety of Shox styles, but the basic design incorporates four circular columns in a square formation. This may sound a bit complex for an athletic shoe; indeed, the design is the product of years of careful tests and development. The result: a shoe that cushions the foot effectively from heavy impact. In fact, Nike claims Shox not only absorb impact from heel strike while running; they also spring back and add more power to a runner's stride.

Though Nike released the first Shox shoes in 2001, years of experimentation went into the shoe's formation. In fact, as far back as 1984, Nike began playing around with the designs that would later become the Nike Shox running shoes.

The idea for this type of running shoe actually came from an exceptionally springy indoor running track at Harvard. By incorporating this spring quality into shoe formation, the stage was set for designers to develop an original shoe. However, the first models were rough to say the least.

Around 1986, Nike began refining their rough models, creating a sleeker version. However, it lacked stability and durability. Later, shoe makers began thinking creatively, incorporating different methods to enhance the spring quality of the shoe. The result looked like a running shoe on a diving board. Nike still had more work to do.

Around 1990, the company began experimenting with shoes marrying a variety of innovative structures, such as a spring plates and support columns. At last, Nike achieved a significant step forward with the Shox design.

Toward the end of the 1990s, the emergence of newer, resistant materials contributed to the modern design of the shoe. Nike adjusted its design into what remains in the current version: four cushioning columns between two resilient plates.

After their release in 2001, the shoes became a quick success. Hailed as the most advanced technology to date in terms of shoe design, Nike Shox remain popular today.

Consumers can take their pick from a variety of available versions, such as the Shox Turbo, Shox Explosive, Shox Elevate and Shox NZ, each available in several colors.


Sources:
Nike Shox. 2006. Sneakerhead.com. 10 Nov 2006 <http://www.sneakerhead.com/shox-evolution1.htm l>.
Nike Shox. Wikipedia. 2006. Wikipedia Foundation, Inc. 10 Nov 2006 <http://en.wikipedia.org/wiki/Nike_Shox>.
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